The PopUp Lübeck concept has been around for four years. Bar, stage and seating were reconceived and designed with a local carpenter using wood from the region. Around 250 guests can take part in the events. The concept works fully autonomously without electricity or water supply. Offers include FairTrade coffee and drinks from suppliers who act sustainably. Most of the artists come from the region. The furniture can be erected without any great effort, thus avoiding costly transport, and even allowing new, unusual sites to be turned into stages. The concept is aimed equally at people from Lübeck, the surrounding region and visitors from all over the world.

In 2030, our guests will experience Lübeck and Travemünde as two climate-friendly travel destinations, each with its own profile: Lübeck is the culture city and Travemünde the seaside resort on the Baltic Sea. The quality of life in Lübeck and Travemünde is equally high in both towns. We treat each other and our natural resources with respect. (Tourism Development Concept Lübeck and Travemünde 2030).